The Audience Project

My packaging designs so far...

I previously wanted to use a chocolate box shape to put my kit inside. However as I would like it to look like a prescription I'm wondering if it would work better in a drugs box...

The Audience Project

I have decided to create, for my Daily Mail audience, a complaint letter writing kit. 
Reading the paper I came across several common themes; anti immigration, 'broken Britain', society falling apart and many horror stories often related to a family receiving shocking amounts of YOUR money in benefits. The journalism is highly biased and generally right wing. 


There is a section in the paper for readers to write in. I got the impression that many who do so are severely effected by the papers common themes and are certain they have more intelligence and ideas than the current government - which may be true?


So..... I will enable their complaining by providing the perfect kit. It will include help for letter writing (structure, wording etc), tips for getting a desired response and a dictionary of politically correct words/ terms to avoid getting into trouble.


My kit needs to be packaged in some kind of box. I've researched several options......

I like the idea of the kit being bought as a present in a compact neat box. 


I looked at various gift packaging but the one I like the idea of most was something that was given to me - chocolates. 


I think the type of chocolate boxes pictured on the left would be ideal for what I want.


Because I have decided to work with the shape of a chocolate box and intend the contents to be a gift idea I initially thought that the outer design should reflect this and adopt common chocolate packaging themes such as deep colours: browns and golds and calligraphy script. However because I want it to appeal to people that feel very strongly about particular issues and problems I felt the box should reflect a more serious tone. I began looking at design that has, perhaps, a more practical than visual purpose such as..........

At the moment I'm drawn to prescription medicine boxes. The drugs contained are intended to fix a problem which relates nicely to the ideas behind my complaint letter writing kit!

The Audience Project

This project is about targeting a particular group of people, aiming to appeal to them by a creative piece of design that meets their desires, interests or attitudes. We have been given a list of groups to chose from including; Polish Roofer, Angry Man, Karaoke Divorcee and many more!


The two that caught my eye were 'Take a Break Receptionist' and 'Daily Mail Fern Britton'. My initial thoughts were to create a receptionist survival kit including essentials for a stereotypical receptionist, such a spare tights, calorie counter, 5-in-1 make up tools. However, for purely research reasons, I picked up a Daily Mail and after being informed of Britain's break down due to knife carrying immigrants, NHS doctors waiting to kill me and the threat of Muslims taking over I decided this wasn't an opportunity to be missed!


So through 'blending irony with information' I hope to create a piece of constructed graphics that has a practical value to the 'Daily Mail Fern Brittons'.

Quotes Project

Quotes Project

Quotes Project

Design a purely typographic poster using your randomly chosen quote. Use one typeface, use all characters and ligatures. 


I picked the quote
'I've had a wonderful time, but this wasn't it' - Groucho Marx


I've refreshed my memory on Groucho Marx and researched a small selection of fonts to find one that  compliments the quote and Marx. My initial choice was Times New Roman, a classic serif type, through further research I discovered that it was inspired by the font Plantin. I am debating, however, it both of these fonts (Plantin in particular) are too traditional and fail to represent Marx as a witty intelligent person . At the moment I'm considering Futura....


Work so far....

Ideologies Project

My finished poster....

Ideologies Project

I've begun to get together my own photography to include in my poster. I wanted to keep the same richness of colour seen in Hindu images of Goddesses. Here is me, the Goddess of consumerism!

Ideologies Project

I've been playing around with a few more layouts, re-arranging text and re-positioning images.....

I've replaced the diamonds with birds similar to those in my original sketches. The 'Russian like' font is called Kremlin (light reference to Russian propaganda posters), in the last image I also used Helvetica and Garamond.

Ideologies Project

I've been researching a lot of Hindu art work. Many depictions of their Gods and Goddesses are very ornate and colourful. I think elements of these posters would be great in inspiring my poster design for pro free market and consumerism. 

The central image of my poster will be the 'Consumer Goddess'. The Hindu Goddess Kali (http://en.wikipedia.org/wiki/Kali) has many arms, I'm going to pinch this idea so that my own Goddess and hold many purchases! 


Work in progress.........

I've experimented with layout, the elements I would like to include and colour. I used water colours to paint the images above, however I'm not sure if they are bold enough to create the effect I'm after.

Christmas Cards

I thought I'd have a go a making some of my own Christmas cards this year. I made this one from a variety of patterns and images cut out from magazines (Rodchenko inspired!) to make a collage, I think I'll work on an purely hand illustrated design next.

Ideologies Project

The brief for this project is to create a campaign from a list of ideologies given in the project outline.


I've previously studied the free market and am aware of its advantages as well as it's many downfalls. My initial instinct was to design a poster/ campaign against the free market and consumerism, highlighting it's negative effect on people across the world. However my tutor, Tim, had mentioned, when explaining the brief, that as designers at some point you may have to communicate a message, for a client, that is not part of your beliefs. Therefore I've chosen to be pro free market and consumerism. I want to design something I like visually and hopefully works/ meets the brief and yet is not something I personally would want to be promoted.

Recipe Book Project

I continued using Letraset on glasses for the recipe project. I used tall glasses for main courses and smaller ones for cocktails. I definitely think this idea could be pushed forward in many ways. The cocktail glasses had a lot of interest, but perhaps each glass should contain the whole recipe instead of spread over two/ three glasses so that people at parties etc could make their own drink. There could also be measures on the actual glass?

 

Although not great photography! The glasses can be tricky to read from a distance, I picked them purposely because of the lines that went around (making it easier to get the lettering straight) however it has in some ways backfired!

Small Ads Project

In order to combine all of the work I had done on the ads I decided to create a layout similar to ads in a newspaper and of roughly the same size.

I think the 'cube' shape ads work well in this format, I would like to try a page of similar shapes.

Small Ads Project

Few more bits of work for my small ads project.
I experimented with shapes and a bit of colour as my previous designs were black and white.

Small Ads Project

I wanted to see how my hand drawn designs would look done on a computer. I've changed some elements but kept layouts etc the same. I also played around with a few other ideas.

Small Ads!

'How could you turn these messages into an Opera Oratorio of great typographic importance'

I'm really enjoying this typography project. I've worked with a selection of Trade and Private Ads we were given and got stuck in taking the words apart, changing lettering and mixing up layouts. 

I begun by working on graph paper and only by hand. The paper is great for constructing layouts and type. Working by hand made me pay a lot more attention to the formation of letters and their positioning on a page. 

The Recipe Book Project

I'm continuing with the 'recipe cups' idea. I've experimented with Letraset on on glasses. I think it looks clean cut and quite sleek. I want to play around with lights, possibly, under the glasses to see if there is any decent projections of the recipe onto a kitchen surface.

Favourite typography of the week!

The Recipe Book Project

Redesigning the recipe book! 

After getting the brief for this project I checked out all my recipe books (most unused) at home. Although many had good layouts, beautiful pictures and easy to read lots of people just don't use them... so perhaps its the book format which isn't working.

I begun thinking about how recipes could be incorporated into kitchens so they were just as part of the kitchen as pans, spoons and cups. 

My first idea was to create kitchen tiles that had recipes printed on, however I soon realised this idea had many floors as you would end up with set recipes fixed to your wall. So I've started looking at objects that can be stored and changed easily that could have recipes on.