I've been experimenting with putting my design onto products that are found in Starbucks stores. I didn't want to stick with the square main logo I've designed but instead use its key elements - coffee stain and type in different layouts.

Re Brand Project - Chosen Branding

This is my final logo design. Originally I wanted to create the design onto a paper napkin but after many failed attempts I decided against the idea! 

I lost the pink background that featured in my previous designs as I thought it was too rich. I wanted something fresh and lighter than the current branding colour schemes at Starbucks. 

I used Helvetica for 'Starbucks' it is quite similar to the sans serif type they use at present but I think it worked best after playing around with others. The 'coffee' is handwritten font called Violation. 

I also want to design napkins, cup sleeves and possibly a uniform that are part of my branding design. 

Researching paper cups and cup sleeves I found some interesting designs and ideas.

http://www.finecraftguild.com/starbucks-coffee-cup-holder-easy-beach-craft/

http://www.packagingoftheworld.com/2008/09/tak-out-caf.html

http://img.xcitefun.net/users/2009/09/115408,xcitefun-paper-cup-holder-4.jpg

http://ny-image2.etsy.com/il_430xN.55804774.jpg

Re Brand Project - The Logo

More logo variations and designs....

The layout of the bottom three (font, positioning etc) will be my final design however I'm still unsure about the colour scheme so I want to experiment with that a bit more.

Re Brand Project - Coffee Stains

Re Brand Project

Work in progress.......

I have been looking at colours, imagery and general ideas associated with coffee and in particular coffee drinking shops. I've checked out shops like Starbucks such as Costa and Nero, they all offer pretty similar products and services and personally the same 'style' of design and branding - deep/ dark colours, limited colour palette and plain sans serif fonts.

Re Brand Project

I made a list of brands and companies that I use and see regularly.

Tesco and Starbucks were two that took my interest. It would be challenging task as they are both very well known brands that have spent years developing brand identity corporate id etc.

Tesco uses the colours red, white and blue for their main logo and advertising, with the slogan 'every little helps' often featured underneath, in a hand written type. The font used for 'TESCO' was create by Dalton Mag it is exclusive to Tesco (created in house) it appears in bold and is very similar to the font New Text. The logo is unique, has impact but remains relatively simple.

The Starbucks logo was interesting to research, I found a clear timelime that illustrated the brands development to the logo they have today. The current logo uses the colours black, white and bottle green. The women that appears on the logo is a two tailed siren. The type used is freight Sans Black.

After further research I decided to chose Starbucks for the re-brand project. I thought it could potentially be more exciting than Tesco, although I don't dislike the current branding I do think it could be pushed in a new fresh direction.