20 October 2009

Re Brand Project - Chosen Branding

This is my final logo design. Originally I wanted to create the design onto a paper napkin but after many failed attempts I decided against the idea! 
I lost the pink background that featured in my previous designs as I thought it was too rich. I wanted something fresh and lighter than the current branding colour schemes at Starbucks. 
I used Helvetica for 'Starbucks' it is quite similar to the sans serif type they use at present but I think it worked best after playing around with others. The 'coffee' is handwritten font called Violation. 




I also want to design napkins, cup sleeves and possibly a uniform that are part of my branding design. 
Researching paper cups and cup sleeves I found some interesting designs and ideas.


http://www.finecraftguild.com/starbucks-coffee-cup-holder-easy-beach-craft/
http://www.packagingoftheworld.com/2008/09/tak-out-caf.html
http://img.xcitefun.net/users/2009/09/115408,xcitefun-paper-cup-holder-4.jpg
http://ny-image2.etsy.com/il_430xN.55804774.jpg

No comments: