5 June 2009

Innocent Smoothies

During the week I got to visit Innocent Smoothies, Fruit Towers, in London with Tash (http://tashcarter.wordpress.com/). It was an amazing working environment, their whole philosophy of sustainability, purity and working ethically and responsibly throughout communities was really evident around the office

Of course we were mainly interested to see their design team! They had a small group of graphic designers working on new packaging and redesigning current ones. Innocent packaging is different from many other drink bottles and cartons, as well as getting across necessary information ingredients etc, they incorporate their ideals and beliefs into the design with little stories and anecdotes along side product information and logos.
I was really surprised that within the offices they had everyone from PR, designers, taste testers and smoothie creators!  

We also got free smoothies which was great!