28 April 2009
23 April 2009
19 April 2009
16 April 2009
15 April 2009
I've been playing around with names, I want to get friends and family to pick their favourites.
I've made a collection of retro imagery to help in creating my cereal box. Using magazines, photos and internet images I hope to collage together a kitchen or dining room scene from a retro house for the front of the box. I want it to be really fun, fresh and bright and also a bit cheesy!
13 April 2009
At the moment I'm leaning towards doing a retro themed cereal brand, I believe it could be trendy and also fun and light hearted. I also need to look into what goes onto a cereal box food description, health benefits, weight etc so my box can be as authentic as possible!
I paid a lot of attention to the cereal packaging in particular. The evolution of well known cereals such as cornflakes, Shreddies and Frosties made me very aware of the different types of image and information that are presented to you on a cereal box – I could pick out things that the designers had added, taken away or kept on the box for decades.
I have been brainstorming and playing around with some initial ideas for the cereal project. Looking at packaging and the image that surround most of the popular cereals I have decided that I would like to create something that was part of a lifestyle or trend perhaps. My two main ideas at the moment are
1. A fashion conscious cereal, something that would look good, cool but also have comedic feel to it
2. As breakfast is the most important meal of the day – a cereal that makes the meal into an occasion. A lovely dining experience, but at breakfast possibly the idea that families and/or friends get together at breakfast to spend time together and have a meal.