21 February 2010

12 Book Project

The Brief:
Compile a list of 12 books that have influenced you and your work. Present these as a piece of Graphic Design. These do not have to all be directly connected to Graphic Design.

I was excited about starting this project as I think books that stay with you after you read them are very special. It was hard to choose 12 specifically but I hope the ones I have picked cover a broad range of subjects and possibly are a representation of part of me.

I initially thought of creating a top twelve chart poster with a magazine style layout. However I changed my mind because I thought this is a perfect opportunity to to make my own book. I want the book to be simple and minimal. I was originally going to use the original artwork of the books I had chosen but instead I have illustrated them myself in order for my own book to be more personal.

Some of my illustrations...

20 February 2010

The Audience Project

My packaging designs so far...

I previously wanted to use a chocolate box shape to put my kit inside. However as I would like it to look like a prescription I'm wondering if it would work better in a drugs box...

16 February 2010

The Audience Project

I have decided to create, for my Daily Mail audience, a complaint letter writing kit. 
Reading the paper I came across several common themes; anti immigration, 'broken Britain', society falling apart and many horror stories often related to a family receiving shocking amounts of YOUR money in benefits. The journalism is highly biased and generally right wing. 

There is a section in the paper for readers to write in. I got the impression that many who do so are severely effected by the papers common themes and are certain they have more intelligence and ideas than the current government - which may be true?

So..... I will enable their complaining by providing the perfect kit. It will include help for letter writing (structure, wording etc), tips for getting a desired response and a dictionary of politically correct words/ terms to avoid getting into trouble.

My kit needs to be packaged in some kind of box. I've researched several options......

I like the idea of the kit being bought as a present in a compact neat box. 

I looked at various gift packaging but the one I like the idea of most was something that was given to me - chocolates. 

I think the type of chocolate boxes pictured on the left would be ideal for what I want.

Because I have decided to work with the shape of a chocolate box and intend the contents to be a gift idea I initially thought that the outer design should reflect this and adopt common chocolate packaging themes such as deep colours: browns and golds and calligraphy script. However because I want it to appeal to people that feel very strongly about particular issues and problems I felt the box should reflect a more serious tone. I began looking at design that has, perhaps, a more practical than visual purpose such as..........

At the moment I'm drawn to prescription medicine boxes. The drugs contained are intended to fix a problem which relates nicely to the ideas behind my complaint letter writing kit!

11 February 2010

The Audience Project

This project is about targeting a particular group of people, aiming to appeal to them by a creative piece of design that meets their desires, interests or attitudes. We have been given a list of groups to chose from including; Polish Roofer, Angry Man, Karaoke Divorcee and many more!

The two that caught my eye were 'Take a Break Receptionist' and 'Daily Mail Fern Britton'. My initial thoughts were to create a receptionist survival kit including essentials for a stereotypical receptionist, such a spare tights, calorie counter, 5-in-1 make up tools. However, for purely research reasons, I picked up a Daily Mail and after being informed of Britain's break down due to knife carrying immigrants, NHS doctors waiting to kill me and the threat of Muslims taking over I decided this wasn't an opportunity to be missed!

So through 'blending irony with information' I hope to create a piece of constructed graphics that has a practical value to the 'Daily Mail Fern Brittons'.