For this project I've combined my own brief with a design competition that involved advertising on Underground digital platform advertising.
We love London - It’s a breathtaking city overflowing with creative talent from all corners of the globe. The mission is to bring creativity to the weary commuters on the London Underground, reminding them how great it is to be a Londoner.The Brief - Create a 20 second piece of animation and/or moving image for the digital platform or escalator screens with the ultimate aim of inspiring, exciting or amusing Londoners. Keep the message positive, inoffensive and remember commuters are looking for an escape from their tube journey.
This week I'll be focusing on commuter research, the ways in which Underground advertising is used and brainstorming the concept.