20 October 2009

Re Brand Project - Chosen Branding

This is my final logo design. Originally I wanted to create the design onto a paper napkin but after many failed attempts I decided against the idea! 
I lost the pink background that featured in my previous designs as I thought it was too rich. I wanted something fresh and lighter than the current branding colour schemes at Starbucks. 
I used Helvetica for 'Starbucks' it is quite similar to the sans serif type they use at present but I think it worked best after playing around with others. The 'coffee' is handwritten font called Violation. 

I also want to design napkins, cup sleeves and possibly a uniform that are part of my branding design. 
Researching paper cups and cup sleeves I found some interesting designs and ideas.


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