23 August 2011

The Bookmark Collectors Society

A project brief I was given by The Bigger Idea ...


"The Bookmark Collectors Society (BCS)* meets up once per month, and since it started over 50 years ago, its membership numbers have gradually declined. The monthly meetings have become a little dull and predictable, and the society leaders are worried by the number of members dropping out, and by the lack of new members they are able to attract ... Your job is to attract new members to the BCS at the societies fair, and to completely revamp the monthly meetings so that members not only stop dropping out, but actually recommend it to their friends. We want you to use your creative thinking to turn the society on its head and make it THE society that everyone is talking about, and wants to be a member of"

Snippets of my proposal ...





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