Paul Arden has written three successful books: Whatever you think think the opposite, Its not how good you are its how good you want to be and God explained in a taxi ride. He has been described as an advertising guru.
Paul Arden famously worked for British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Fuji among many other well known brands.
Saatchi first took on the Silk Cut account in 1983 and Paul Arden introduced the famous cut silk concept. Following the example of Benson & Hedges, no copyline was used, just a still life photographic image in the brand's signature purple.